What to Look Forward to at ITB Berlin 2026

ITB Berlin 2026 marks the 60th anniversary of the world’s leading travel trade show and is fully booked, with exhibitors from over 160 countries taking part from 3–5 March at Messe Berlin. The fair has expanded its footprint to host more specialised segments and new exhibitors, reflecting strong demand for in‑person networking as the industry navigates geopolitical shocks and airspace disruptions. For the Middle East and North Africa, this edition is particularly strategic: the UAE (with all seven emirates), Oman, Bahrain, Palestine, Qatar, Saudi Arabia, Jordan, Algeria and Egypt are all present in prominent halls, using the platform to reinforce confidence in the region amid ongoing conflict. Core themes for 2026 focus on safe and resilient travel, digitalisation, inclusion and sustainable growth—giving destinations and brands space to show how they are adapting products, connectivity and guest care standards to a more volatile operating environment.